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Black Friday Staff Picks

We think Small Business Saturday should be EVERY DAY

So this year, we have Small Batch releases every day starting on Black Friday going thru Cyber Monday.  

Our staff got to grab their favorites from this weekend’s new releases to enjoy on their Thanksgiving Day adventures! Scroll to see what they picked + all of today’s new releases below.


Hero Dirt Tie Dye Hoodie

Grace went hiking around Horsetooth Reservoir in this super comfy, exclusive colorway in a super limited run.

We only made a handful of this awesome piece, so if you want it, better grab it!


Elevation Mountains Waffle Rib Beanie

Dana took the pups for a Thanksgiving Day hike in our new stretchy and warm Akinz Elevation Mountains waffle rib beanie.

100% Acrylic w/ a faux leather patch. Made in USA.


Snowfall Leggings

Suzanne went tree hunting in our new Snowfall Mountains leggings. Our new upgraded fabric is slightly thicker for more coverage, compression and warmth.

Made with love in Colorado. Blend of recycled poly. We also restocked some of our fan fave leggings!


Slate Blue Dawn Rising Waffle Rib Beanie

Zella picked our brand new colorway of the bestselling Dawn Rising Waffle Rib beanie — Slate Blue!

Super stretchy and Made in USA with a faux leather patch.



Our small batch releases are a mix of unique styles and unique colorways of bestselling designs. Today we present, the Black Friday Collection!

Plus take 25% OFF our ENTIRE collection w/ code: SMALLBIZ